234 East Gish Road, Suite 100
San Jose, California 95112

"To Learn More About Our Business Classes and Seminars, Click Here"

Workshops & Seminars

Sales and Marketing for Growth

Does your business need sales growth? We thought so!

This class is designed for business people to help them understand the basics of marketing and selling their product or service. It describes what marketing is and what it is supposed to do. It shows how marketing provides the strategic basis for successful sales. It explains how to make customers aware of your business and how to make them clients. It explains selling skills and the do’s and don’ts of selling. This seminar teaches sales skills for those who are going to sell the product or service for your company. It is a good basic overview of the selling process for all small businesses and the principles are universal. Any owner/ manager in a small business should take this course, to both sell the product or service and direct others who are hired to do so. It emphasizes the need to understand what is important to the customer so that the product or service is presented to satisfy customer needs and to maximize the perceived value.

Key Topics:

  • Market Research; competition, size, demographics
  • Strategic Planning Tools used to reach your market
  • Product Marketing; pricing, literature, forecasting
  • Communications; Advertising, Public Relations,
  • Customer Engagement; maximize the perceived value
  • Sales Process; Optimize the sequence

Learning Outcomes: People who attend this class will learn:

  • The different marketing functions and how to use them.
  • Sales is a process which must be tuned to your business and customers
  • That your company message must be consistently used and repeated
  • The ins and outs of pricing
  • Keys to effective selling
  • Steps to retain customers

What People Are Saying About This Class:

  • “Great sales refresher”

  • “Wish I’d gone to this class sooner”

  • “Really hits the basics”

234 East Gish Rd, San Jose
Classes are held at
Silicon Valley SCORE's main office - 234 East Gish Road,
San Jose. 
Go to 2nd building.
Plenty of free parking.

234 E. Gish
Click on Map to see Google Version

Use North 1st Street Exit from Highway 880 and head North.  Turn Right at East Gish.
- or -
Use North 1st Street Exit from Highway 101 and head South.  Turn Left at East Gish.
- or -
From Highway 87
take the Airport (Skyport) Exit,
head East, Right on North 1st,
Left on East Gish
Printable Directions

"To Learn More About Our Business Classes and Seminars, Click Here"

©2016 Silicon Valley SCORE, 234 East Gish Road, Suite 100, San Jose, California 95112 1-408-453-6237

We are open during most business days. Office is open 9AM to 2PM (Workshops & Seminars have different hours).
info @svscore.org

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Silicon Valley SCORE provides free business mentoring and consulting, and affordable business seminars and workshops in the Silicon Valley Area

- covering San Jose, Santa Clara, Sunnyvale, Mountain View, Los Altos, Los Altos Hills, Palo Alto, Cupertino, Saratoga, Monte Sereno, Los Gatos, Campbell, Fremont, Milpitas, Morgan Hill, Gilroy