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A
Biotech Success
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Formed in 1991 in California,
Surgical Optics has been delivering quality
endoscopy repairs at competitive prices to hospitals,
surgery centers, and physician offices nationwide and
internationally.
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To Tony Truong, the man at the helm of Surgical Optics LLC, a
firm that services and repairs endoscopic equipment for
physicians, hospitals and surgery centers, "Being the sole
proprietor of a small business is a lonely job. Until I began
working with my SCORE counselors in January 2006, there was no
one I could discuss business issues and problems with."
Truong had worked in marketing, sales and engineering
for leading semiconductor companies in the Silicon Valley,
before buying the business in 1997. That was before he caught
the "entrepreneurial bug" and decided to go out and try managing
an operation on his own. As the new boss, with each new
challenge, he found that more and more he needed an advisory ear
as he worked to grow the company's revenues by a factor of four
and increase the number of employees by a factor of three.
In the midst of his success came a serious misstep in 2002
when Truong sought to almost double the company's capacity by
opening a second facility in Southern California. It took almost
four years to recover from that experience. Truong believes that
apart from the lessons learned, he might have done things
differently had he had the "sounding board" that h is current
SCORE counselors provide.
"They allow me to bounce my ideas off of
them and make me consider issues I wouldn't have thought of
otherwise," notes Truong.
They are able to guide him through quality of workplace
issues - as well as focusing on his quality of life away from
the office.
At the start of 2006, Truong wanted to review where he would
go next with Surgical Optics. Moreover, after eight years of
day-to-day, hands-on management, he hoped to reorganize to spend
more time with his new wife. For these reasons, he came to
Silicon Valley SCORE for help. He credits his
two counselors, who are part of the organization's Assessment
Program, with showing him how to better focus on his goals,
enabling him to reduce his hours without losing control. In
fact, with their feedback, he says Surgical Optics revenues will
grow over 20 percent and net operating income will increase by
over 40 percent in 2006.
What is the key to these accomplishments? His advisors helped
him map the business processes of Surgical Optics as he focused
on developing and strengthening personnel. These changes mean
that his employees can handle their workload more independently
and effectively because they are charged with the ability to
plan and make responsible decisions, as well as to communicate
with each other regularly.
Truong concludes: "I've made exceptional progress toward
achieving my goals because of the mentoring that I've received.
Not only is the business operating more smoothly and profitably,
but my personal life is less stressful."
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