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The Albert brothers
credit their SCORE counselors with helping them achieve
significant improvements in their management of ACI.
Revenues are projected to increase over 30 percent in
2007. Order turnaround time through the shop improved by
73 percent as measured by reduced daily backlog, while
the number of quotes increased by 20 percent.
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“Initially I was skeptical that we would
get anything worthwhile from the SCORE counseling,” says Larry
Albert, co-owner with his brother Charles Albert of ACI ALLOYS,
Inc. “Charley convinced me that we had nothing to lose since the
counseling services were free, but after working with Mike
O’Connor and Lido Scardigli of SCORE, I’m a real believer,”
continues Larry. ACI Alloys, Inc. manufactures sputtering
targets, evaporation sources, and specialty materials and shapes
for thin film or related applications. The company specializes
in the R & D market with end customers like IBM and
Stanford
University.
“Our dad, Paul Albert, was a research
scientist at IBM and an expert in metals and alloys used by disk
drive manufacturers in their sputtering processes. When he
retired in 1982 he consulted for awhile, but in 1985 he decided
to start up ACI Alloys,” explains Charles Albert. “Both Larry
and I worked in the business when we were teenagers and during
college vacations.” Charles, who has a PhD in theoretical
physics, left his position as an environmental engineer in 1996
to join ACI full time and help his parents. “The business was
pretty much a one-man show before Charley joined,” says Larry.
After Larry graduated from UC Santa Barbara in 1995, he worked
as an accountant in
Hawaii. “I never expected that I’d come
back and work in the family business,” he states. However, in
1997, at Charley’s instigation, he did return in order to take
over sales management of the company.
Paul Albert began to phase out of active
management now that his two sons were in the business, and by
2000 Charles and Larry had fully taken over. “The problem was
that neither of us had any management background or training,”
says Larry. “There was a lot of overlap in our roles, and as you
might expect, this led to inefficiency and even friction between
us,” adds Charles. The brothers recognized that they needed help
in order for the company to realize its full potential. At first
they considered using paid consultants, but Larry believed “most
consultants don’t really understand ACI’s business. Yet, they’re
quick to tell us that that we had to do certain things that we
didn’t think made much sense.” He adds “that’s why I was
skeptical when Charley suggested that we talk to SCORE.”
In January 2007 the Albert Brothers had their first
meeting with SVSCORE counselors, Mike O’Connor and Lido
Scardigli. Mike and Lido
quickly realized that some simple actions could help
significantly. They suggested that Charles and Larry write down
agreed upon goals and objectives for the company, individual job
descriptions with roles and responsibilities for themselves, a
flow chart of the key processes of the company, and ways to
focus on proactive activities. Charles laughingly comments,
“When I told Lido
that I was VP of Operations, but that I was spending most of my
time reacting to crises, he suggested that maybe I should change
my title to VP of Chaos.” “We really appreciate the
straightforward approach that Mike and Lido take. They make practical suggestions, but tell us
that the final decisions have to be ours,” adds Larry. “We each
had our ideas about goals, objectives, roles and
responsibilities. But, writing them down really made us clarify
them,” Charles says.
The Albert brothers credit their SCORE
counselors with helping them achieve significant improvements in
their management of ACI. Revenues are projected to increase over
30 percent in 2007. Order turnaround time through the shop
improved by 73 percent as measured by reduced daily backlog,
while the number of quotes increased by 20 percent. “Because
we’re more efficient, I’ve been able to spend more face time
with customers and less time fighting fires,” claims Larry.
“Mike and Lido really impressed on us the need to more closely and
more frequently monitor cash flow,” says Charles. Larry
explains, “Now we’re able to prepare an accurate cash flow
report weekly instead of the approximation we used to make only
monthly. This is all because we’ve become more proactive and
less reactionary.” Charles sums up by saying, “Best of all,
Larry and I have improved our working relationship.”
The Albert brothers are looking forward to
preparing a business plan and budget for 2008 with the help of
Mike and Lido. “This will be
the first time we’ve ever had a real plan,” says Larry. Charles
concludes, “With continuing help from SCORE, we believe ACI can
grow significantly and remain a profitable company.”
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